My SEO philosophy centers on a holistic, foundational approach that prioritizes enhancing a website's visibility, usability, and relevance by aligning with user intent. This iterative process incorporates comprehensive keyword research, technical SEO, content optimization and on-page strategies, to boost search rankings. Collaboration is key to my process, fostering a relationship where I can teach, learn, and grow alongside clients.
Holistic Approach to SEO
Comprehensive Website Audit: Uncovering Technical Gaps and Optimizing SEO Foundations
My comprehensive SEO services are designed to help enhance your website's visibility and drive targeted traffic with the goal of increasing organic traffic to your website. I’m wanting to document my process and thought it’d be nice to share on my website. I’d be happy to help you out or feel free to use my website as a resource.
Technical Website Audit Through the lens of SEO
Optimize your website's performance from the ground up with technical SEO. I have an auditing process to find opportunities to enhance page speed through image and file size optimization, code minification, and browser caching for a faster user experience. Structured data and schema markup boost your chances of rich snippets, while addressing broken links, 404 errors, and redirects ensures smooth navigation. I can also help review site indexing through Google Search Console makes your content more accessible and visible to search engines.
Keyword Research
Maximize your search visibility and relevance with our strategic keyword research services. I’ll conduct a thorough keyword audit to identify strengths and gaps in your existing content. By optimizing keywords, title tags, and meta descriptions, I can ensure your website aligns with user search intent and improves rankings. Creating a keyword map analyzes competitor keywords can uncover new opportunities. Keyword clustering creates tailored groups, including short-tail, long-tail, niche, and action-oriented keywords.
On Page SEO
Enhance user experience and visibility with on-page SEO. On-Page SEO will help optimize URL structure to craft clear, descriptive URLs that improve search visibility and user experience. Internal linking strategy establishes a logical link hierarchy, streamlining navigation and improving search engine crawling. Mobile optimization ensures your content is responsive and easy to read on all devices.
Content Optimization
Drive engagement and conversions with content optimization. Content optimization helps create SEO-optimized, high-impact for your website. Through content refresh and updating, I can help audit content and determine if we should keep older content and determine if it’s relevant and accurate. A competitive analysis is a part of this process and uncovers opportunities. In addition, I can help optimize page titles, meta descriptions, and optimize some of this content for click-through rates (CTR).
The Process: Comprehensive Website Audit
The audit process begins with a comprehensive website audit to uncover technical gaps and optimize your SEO foundation. This verifies technical setup essentials and assess your site's structure, keywords, H1 and H2 tags, schema markup, and other SEO elements. Foundational analytics, including Google Analytics 4 and Google Search Console, are set up to provide clear insights. The data-driven diagnostics phase identifies improvement areas such as keyword gaps, broken links, indexing issues, and technical challenges. These customized recommendations provide clear, prioritized steps for enhancing rankings, user experience, and overall site health.
