ANDREW CHARON
WORK HIGHLIGHTS
I'm a Digital Marketing Consultant with a passion for bringing together my diverse skills in website creation, digital strategy, content, CMS, SEO, and creativity. I've had the pleasure of working in both corporate and agency settings.
Work Highlight: Double Atari
As a Digital Consultant at Double Atari, LLC from July 2021 to now, as specialize in website development and optimization that is content focused and results based. I have experience in multiple CMS’ and expertise in technical SEO and keyword strategy where I’ve implemented effective search visibility strategies across clients to boost organic traffic. Additionally, I executed a cohesive content strategy to ensure a consistent message across the digital ecosystem of supported brands.
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Work Highlight: JT Mega
Some of the digital work that I was a part of at JT Mega showcases a range of web design and development projects across the food service industry, emphasizing B2B solutions with notable exceptions. These projects include the comprehensive redesign of Schwan's Food Service website with seamless product API and Salesforce integration, the creation of Leroux's consumer-facing site with a focus on products and SEO, and the development of a commodity planning tool for Schwan's distributors. We've also delivered a full website overhaul for Gerard's and Del Monte Food Services, ensuring their offerings are effectively highlighted and supported by WordPress and Drupal platforms. Additionally, we've managed the complex, multi-lingual website maintenance for Hormel International and contributed to content-driven engagement strategies on the Hormel Food Service website, leveraging our expertise in WordPress and custom solutions to drive business growth and enhance user engagement.
Work Highlight: General Mills
At General Mills, I had the privilege of leading a team of content authors to enhance the Convenience and Foodservice website, where we streamlined the authoring process and collaborated with an agile development team for site improvements using Sitecore CMS. My role extended to various U.S. and international brand websites, focusing on UX enhancement, design, development, content creation, and continuous support, primarily utilizing WordPress and Sitecore CMS. Significant projects included piloting augmented reality platforms for brands like Lucky Charms and Wheaties, leading the design and implementation of internal video capabilities for 'Hands and Pans' videos, which resulted in substantial cost savings while maintaining high-quality standards, and supporting General Mills' digital innovation lab with a focus on social, mobile, video, and gaming.
Further advancing digital capabilities, I established an internal WordPress team to support brand websites, leading to the formation of a dedicated in-house team and several pilot initiatives for WordPress hosting solutions, culminating in a successful transition to WP Engine for hosting operations. My tenure at General Mills was also marked by creative contributions, including campus photography and documenting corporate events. Additionally, my early work included developing a collection of children's games for GoGurt using Flash technology, with the notable collaboration of artist Al Jaffee, reflecting a broad range of skills and initiatives that spanned digital innovation, content creation, and technological implementation to drive the brand's digital presence forward.
Work Highlights: Colle+McVoy
Some of the most rewarding work in my career was done at Colle+McVoy, where I led the development of microsites, games, and other websites. Clients include Taubman Malls, Google, Caribou Coffee, Aveda, Atmosphere, Case IH, Capella, FreeArts Minnesota, Minnesota State Lottery, and Nestle Purina.